Nook by Barnes & Noble
Product, Packaging, Strategy
Working in collaboration with the world’s largest book retailer to extend it’s leadership in the competitive e-reader and tablet market, Ammunition developed the product concept and industrial design for Nook HD, the world’s lightest and highest-resolution 7-inch tablet and Nook HD+, the world’s lightest full HD tablet. The Nook HD and Nook HD+ are the latest addition to the Nook products, alongside the Nook Simple Touch line and the original Nook.
By Ammunition Group
Source: ammunitiongroup.com







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